Agile.
Data-Driven.
Product Innovation.
Summary
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As a certified business analyst and Product Manager with over six years of experience in financial services, I have built a strong background in digital banking, credit evaluation, and asset management. Currently leading projects in asset management, I specialize in designing efficient workflows, integrating APIs for banking operations, and enhancing trader processes to drive operational efficiency.
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In previous roles, I managed digital banking initiatives, launching an eSignature platform that streamlined document signing for businesses and integrated with lending processes, reducing operational costs by 35%. I also led enhancements in mobile banking, improving customer engagement and loan visibility.
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Throughout my career, I have owned product backlogs, collaborated with cross-functional teams, and ensured business and technical alignment. My expertise extends to API integrations, process automation, and service design, allowing me to introduce innovative solutions that optimize financial workflows. With a strong ability to engage stakeholders at all levels—from end users to C-level executives—I bridge the gap between business needs and technical execution. Passionate about Agile practices, I have contributed to Scrum adoption and Agile transformations, helping teams navigate complexity and deliver measurable results.
My professional evolution
“Part of Garanti BBVA, a prominent Turkish bank and subsidiary of the BBVA Group, Garanti BBVA Technology specializes in delivering cutting-edge technology solutions, including software development, internet applications, system integration, security management, and project oversight for the Turkish finance sector.”
Senior Product Manager
(2021 - present)
​@Asset Management ( Oct. 2024-present)
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Led a project to design new processes and user interfaces for traders involved in fund deposits, integrated APIs for communication with other banks, implemented eSignature solutions for regulatory document signing, and utilized BPM (Business Process Automation) tool to streamline processes across five units. The project is ongoing, with expected improvements in efficiency in trading operations upon full implementation.
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@Digital Banking ( Jan. 2021-Sept.2024)
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Managed the end-to-end development of an eSignature platform for personal and corporate businesses to sign documents online. The platform is designed for use across different companies with minimal configuration. I led a cross-functional team of eight in launching the platform, coordinating with marketing teams to promote it, defining UX requirements, and overseeing architecture design, while ensuring compliance with advanced digital signature regulations. We integrated the platform into the lending process, allowing customers to sign mandatory documents for loan disbursement online, reducing operational costs by 35% and accelerating approval processes by 50%.
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Enhanced the mobile banking app by introducing a dashboard screen, providing customers with an overview of their loans, credit exposure, and available limits while guiding them to key banking features. Additionally, we developed new customer-facing screens that allowed users to access detailed loan information within the app. I led the project and worked with a team of five to deliver these improvements, enhancing user experience and digital engagement.
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I collaborated with engineering to enhance the performance of our mobile app by reducing mainframe dependency and offloading processes to APIs. This improvement led to faster load times, resulting in a 25% increase in user engagement on the app.
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Led a design thinking project to improve an in-house testing solution, which managed testing processes, bugs, and scenarios, similar to Xray or Jira. Identified key pain points through user feedback, redesigned the process to enhance usability, and collaborated with developers to create a more efficient system. This resulted in a 33% reduction in scenario entry time (from 30 minutes) and increased user adoption. Supported the organization with my expertise in design thinking as a side project, enhancing overall testing efficiency and satisfaction.
Product Manager
(2018 - 2021)
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Led a team of six to integrate a machine learning model for assessing customer credibility in loan approval. Collaborated with data scientists to develop the model, evaluate training metrics, and identify key business rules based on model outcomes. Successfully integrated the model into the core banking system, resulting in a 20% reduction in processing time (from 10 minutes).
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Integrated 11 RPA automations into the Credit Evaluation unit, resulting in a daily time savings of 3 hours. Consulted with teams and PMs to identify suitable processes for automation and resolve technical challenges. As an internal trainer, supported the organization by training over 100 employees, driving RPA adoption and empowering teams with automation knowledge.
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Led a team of 7 to redesign the credit assessment, utilizing value stream mapping to identify and eliminate bottlenecks, enhance value, and incorporate necessary information. This redesign reduced the time required to complete the process from 15 minutes to just 3 minutes.
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Excelled as Scrum Master, facilitating Scrum ceremonies and assisting others to understand the Agile approach and Scrum framework.
Empowering My Work
Key areas of expertise
Product Strategy and Management
Product lifecycle management, roadmap development, KPI management, cross-functional alignment, and driving strategic direction.
Customer - Centric Development
Requirement elicitation, user experience (UX) design, and Design Thinking application to enhance user satisfaction.
Technical integration and system optimization
API and microservice architectures, SDK implementation, cloud methodologies, and performance tuning.
Process Optimization and Automation
RPA implementation, workflow analysis, and process mapping for efficiency gains.
Data-driven and decision making
Data analysis, SQL proficiency, KPI tracking, and business intelligence for actionable insights.
Project & Stakeholder Management
Agile (Scrum/Kanban) methodologies, team leadership, stakeholder engagement, and communication
My educational journey
2012 - 2017
2019 - 2020
Bsc. Industrial Engineering
Istanbul Technical University (3.09 / 4.00)
Msc. Industrial Engineering (2019 - 2020)
MEF University ( 3.84 / 4.00)
Thesis: Pioneering Sustainable Solutions
My thesis investigated the use of Bayesian Networks to explore the potential of Electric Vehicles (EVs) as power storage solutions. Presented at the prestigious ESCC 2017 conference in Santorini,Greece, this project demonstrates my passion for innovation and sustainability in the energy sector.
Thesis: Harnessing the Power of Social Media
My thesis explored the concept of collective memory on Twitter using topic modeling. I investigated whether significant events, despite being labeled "unutma" (Turkish for "don't forget") faded from public memory. By analyzing tweets containing this keyword, I aimed to understand the dynamics of online remembrance and potential factors influencing collective memory.
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Editor, Optimum Magazine of ITU Industrial Engineering Society
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Editor in chief, Optimum Magazine of ITU Industrial Engineering Society
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Young Futurist, Turkish Futurist Association
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Ecosystem'15, Yenibirlider Association
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Member, ITU Photograph Society
Courses:
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Applied Statistics
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Data Analytics Essentials (working with dplyr, ggplot, Shiny)
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Intro to Programming for Big Data (Python) (Familiar with Jupyter Notebook)
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Big Data Management (have basic knowledge in Hadoop, Apache Pig, Apache Hive)
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Introduction to Machine Learning (worked with libraries like Numpy, Pandas, Sklearn, Matplotlib)
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Optimization and Simulation (knowledge of Operation Research applications)
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Web Analytics (deep knowledge of Google Analytics, and Google Data Studio)
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Marketing Analytics (experience in churn analysis, RFM, K-means, KNN)
Verified Achievements
skills you can trust.

Proffessional Scrum Master I
Scrum.org , 12.2019

Advanced RPA Developer
UiPath , 11.2020
